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HBO Max announced the following series will be removed this week:Ĭorrection: Animal Planet is part of Discovery's catalog of reality TV. Eliminating little watched content, while adding a slew of new Discovery + content, could help justify the increase. Discovery CEO David Zaslav may want to raise the price for a combined HBO Max-Discovery+ offering, especially as competitors Disney and Netflix have recently raised prices. Disney executives have long felt consumers will pay a lower price for a more tailored experience. This risk of having too much content is one of the reasons Disney has historically kept Disney+, ESPN+ and Hulu separate.

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The result is that customers have been rejecting cable TV in droves. Cable TV has ballooned in cost, averaging about $100 per month, while adding more and more poorly viewed cable networks over the years. Traditional pay-TV has also struggled with the problem. That could cause viewers to associate the service with having a lot of stuff they don't want to watch - the 'Netflix problem,' said one HBO Max executive, who asked not to be named because the decision was private. Discovery executives are concerned HBO Max may get bogged down with little-watched films and shows.

With the coming addition of Discovery+ content, Warner Bros. While Netflix tries to mitigate this with algorithms and Top 10 lists, the service has hundreds of shows that get lost in the shuffle because there's so much content gumming up the search process.Įverything getting pulled from 'HBO Max' was infrequently watched, according to people familiar with the matter. Netflix has so much content, they say, that it's hard to search for its best stuff. Streaming executives across the industry frequently talk of Netflix having a 'discovery' problem. Discovery has decided to move away from the category with its future investment budget, said the people. Instead of adding more content to fill that niche, Warner Bros. While the combined services hit both adult gender demographics, they don't target kids. Discovery specializes in adult-themed reality content that is watched by more women. HBO specializes in adult-themed content that skews toward a male audience. That prompted the removal of 'The Not-Too-Late Show with Elmo' and the removal of about 200 back episodes of the show, the people said. Even 'Sesame Street,' which HBO Max acquired in 2019 in a five-year deal, isn't pulling strong numbers, according to people familiar with the matter. HBO Max executives decided viewers are simply not going to the service to watch kids programming. The move away from kids and family content is new. HBO Max laid off 14% of its staff earlier this week, including many from its unscripted division. HBO Max will get its unscripted content from Discovery, which will add nearly its entire catalog of reality TV, including from HGTV, Food Network and Animal Planet, to the combined service next year.

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(A full list of removed content is at the end of this story). Most of what HBO Max is pulling is either reality TV or kids and family content.

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